What is Sponsored Social Media?
Sponsored social media is where a company pays for a guaranteed placement on a social media platform such as Twitter, Instagram and Facebook with one of our celebrity clients. Posts can be media rich, with texts, images or videos attached. With sponsored social media the post will be specific to your brand, product or service, such as the celebrity wearing your garment or holding your product. We work closely with brands to ensure that the posts go up at scheduled, peak times to best meet goals, with engaging captions which target a specific audience. Posts can contain website links to direct traffic straight to your point of sale.
How times have changed.
Originally the most influential platforms were magazines, newspapers, radio and TV. Celebrities appeared across all of these platforms and although this is still the case these are no longer the sole platforms, nor the most popular or efficient.
Audiences are individual and different and as new social platforms arise such as Twitter, Tumblr, Facebook, Instagram and have huge growth – new influencers and personalities are being created and followed daily. These people have highly engaged audiences in which they have a lot of influence upon. Working alongside the right influencer can encourage the target demographic of each brand to follow them, to click on their website link, to recognize their brand and most importantly to purchase from them. We know that each company and brand is different. so we believe in finding the right social influencer for each specific brand to pair together for social media campaigns and projects.
How Sponsored Social Media works and its benefits.
An engaging sponsored social media post carrying a direct link to a website can be a very effective source of website traffic, media rich with a direct website link typically generates between a 1.1% to 2.7% click through rate of total social media followers within 7 days of original posting. E.g. with 1 million followers click through could be between 11,000 and 27,000. Some posts achieve a higher click through, some a lower.
A post with a celebrity can increase your following from anything between 1000 – 10,000, this is invaluable as these people are clearly interested in your product/ brand and will be tempted to purchase when viewing your pictures and posts in the future. meaning an increase in sales will not stop after the initial sponsored social media post.
A great way to increase brand presence is by using the images posted by the celebrity’s on your own social media and website without any additional cost. Although celebrity’s posting about you will help increase your following significantly it is also a good idea to include your @ handle for Instagram on your Twitter and Facebook and vice versa.
Here at Misfits we have a wealth of experience and knowledge in sponsored social media. We identify exactly what is necessary in order to guarantee a return on your investment and we are delighted to share our expertise with our clients. In the past we have worked with several highly successful clothing brands such as Lasula Boutique, Daisy Street, The Fashion Bible etc. We have also represented several niche market brands such as Protein World, Pursue Fitness, Hair Burst etc; with our aid they continue to grow into Nationally and in some cases Internationally recognized brands.
When purchasing Sponsored Social Media with us you will have full support from our team throughout the process. We will assist you to choose the celebrity or celebrities that are most suited to your brand, a peak time for the post to go live, a caption that appeals to your audience and entices high interaction on the post. Our social media team will be there to ensure the picture taken is high quality, that the post goes live on time and to respond to any of your queries to ensure you feel at ease with this new form of marketing.
Serious Return on Investment
Here at Misfits we understand that everyone needs to make money! Our aim is for you to make enough money from your post with our clients that you can then come back and re-invest with us. The return on investment that you can make from a post can vary. We always aim for 100% return on investment at the very least but 9 times out of 10 our clients double/ triple and quadruple the amount spent with us in pure profit.
We have a wealth of experience and knowledge in sponsored social media. We identify exactly what is necessary in order to guarantee a return on your investment and we are delighted to share our expertise with our clients. We want your post to be personal to you and what your brand represents. Our team will help you decide which of our clients has the demographic of followers that is best suited to your current clientele. From photos to the hashtags we collaborate and customise a campaign that will entice your target market by using effective captions, designs and peak time posts.
Campaign within your budget
Our aim is to ensure you get a return on investment, whatever budget you have to spend with us! Having such a varied selection of clients with an array of price ranges enables us to cater to your budget.